LA 2024 Olympic and Paralympic Games Bid

Midway through their Olympic and Paralympic Bid Campaign, LA 2024 was looking to redefine the look of their brand. Taking cues from the bid’s existing logo and color palette, our team created a fresh look that was implemented across several key touch points during the homestretch of the bid. In a historic selection, the International Olympic Committee awarded two consecutive Games—Paris securing 2024 and LA capturing 2028.

Agency: North Design